七个原则
Simon 十二月 17th, 2007
Jeremiah在twitter上推荐一个博客”Now is Gone“， 跟着连接过去看了一下，发现是一本书的博客，还没有来得及细翻那里的帖子，不过看他们的书，”Now Is Gone: A Primer on New Media for Executives and Entrepreneurs’”介绍了7个增强社区吸引力的原则，深以为是。
1) Do not try to control the message: People will talk about your company with or without you.
2) Honesty, ethics and transparencies are musts.
3) Participation within the community is marketing.
4) Communication to audiences is an out-dated 20th Century concept
5) Build value for the community
6) Inspire your community with real, exciting information, not corporate propaganda.
7) Intelligently manage your media forms (RSS, frequency, etc.) to build a stronger and more loyal community.
由于没有拜读原书，对上面的用词还不敢轻易翻译，以后有机会好好研究一下。